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' “When an Austrian company launched Rich prosecco two years ago in gold soda-pop cans and promoted it with ads featuring Paris Hilton naked, covered in gold paint, Italian producers felt assaulted,” said Vittorio Zoppi, marketing manager for the Consorzio del Prosecco di Conegliano-Valdobbiadene, in a phone interview. “They felt they had to protect the wine’s image.” '
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'When is a $15 bottle a bargain wine? … When it typically sells for $20 or more and is worth every penny of it.'